Are you a course creator looking to take your content strategy up a notch? You might be surprised to find out that it may come down to one thing: an offer.
An effective offer can dramatically improve engagement in your content by creating a specific call to action and providing value. To show you how this simple tactic works, let’s look at why an offer could be the missing piece of your content strategy. Offers are often overlooked when creating content, yet having compelling offers in place as part of your strategy can have a huge impact on its effectiveness. With this blog post, we’ll explore why an offer should be considered as part of any good content marketing plan, plus some tips for creating effective offers that meet these criteria: low effort with high value-for-cost ratio, can be delivered fast, and feel achievable. Let’s dive right in!