The post covid start up boom reduced the barrier to entry for anyone wanting to start a business online to be stripped away, which created a whole new problem. Which is, how exactly does one stand out and build trust when so many are offering the same or similar offerings? When everyone seemingly has an
Why Founder Led Content Beats Content Pillars For Building Trust Read More »
The process of creating content quickly starts with identifying the three pillars you need in order to get started. Mastering the understanding of the three pillars will help you create content quickly without wondering what to say or write, be stuck in analysis paralysis, and understand the process required to establish a content creation system.
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Creating purposeful content with intention takes time, effort, and practice, and the blinking cursor can set one off on a daydream to now where. Before you know it, two hours have evaporated, and you are no further forward than when you started. This is why this article aims at breaking down the five steps for
5 Steps To Creating Purposeful Content In 2023 Read More »
A quick overview of why choosing a content cadence first before content consistency can help you over the long term because of the following benefits: Are you ready to throw a brick at the content preachers thrashing the word consistency like it’s a pināta at a 5-year-old’s birthday party? Well, it’s about time we talked
Are you a course creator looking to take your content strategy up a notch? You might be surprised to find out that it may come down to one thing: an offer.
An effective offer can dramatically improve engagement in your content by creating a specific call to action and providing value. To show you how this simple tactic works, let’s look at why an offer could be the missing piece of your content strategy. Offers are often overlooked when creating content, yet having compelling offers in place as part of your strategy can have a huge impact on its effectiveness. With this blog post, we’ll explore why an offer should be considered as part of any good content marketing plan, plus some tips for creating effective offers that meet these criteria: low effort with high value-for-cost ratio, can be delivered fast, and feel achievable. Let’s dive right in!
Why an offer might be the missing piece to your content strategy Read More »
Entrepreneurs are notorious for getting lost in outputs. The social media posts. The emails that need to be written. The blogs. The videos. The tech-stack. But the danger of putting outputs before outcomes in entrepreneurship is that one can quickly lose sight of where one is at and end up in a never-ending cycle of
The Danger of Putting Outputs Before Outcomes in Entrepreneurship Read More »
Attention is now the new currency. Simply put, we are now one scroll away from people consuming our content or not. Whether that is social media content, a blog, a YouTube video, the latest Tik Tok trend, or whatever else. The fact of the matter is that as a business owner, or a marketer, you
5 ways to create content that stands out Read More »