How To Create Content Quickly

create content quickly

The process of creating content quickly starts with identifying the three pillars you need in order to get started.

Mastering the understanding of the three pillars will help you create content quickly without wondering what to say or write, be stuck in analysis paralysis, and understand the process required to establish a content creation system.

Let’s face it, creating content in an online business takes time, effort, practice, and a huge amount of grit.

So here’s a breakdown of how to create content quickly if you are plagued with the curse of the blinking cursor and stuck with not knowing what to say or write, have no idea what you are aiming for, and feel like creating random content would be a complete waste of time. 

  1. Determining what type of social media content strategy is right for you. 
  2. Developing the skills you need to start creating content 
  3. Planning and repetition

Determining what type of social media content strategy is right for you

If you want to know how to create content quickly, zeroing in on your social media content strategy will help you clarify what to aim for. 

There are five key criteria for determining the best social media content strategy, and that depends on your unique strengths, the stage of business you are in, where your ideal clients hang out, what type of service or product you have, and how much time you have available.

Once you have mapped out the answers to these questions, you will understand what social media content strategy is right for you, which will help zero in on the 1 or 2 channels to go all in on first. 

For example, if you have a digital product like a course, then you can map out the five criteria using an example like this: 

My strengths: Video, writing, and storytelling 

My audience hangs out in Facebook groups, Facebook, Instagram

My stage of business: Mid-sized and experienced with clients 

My product: Digital products & one-on-one coaching. 

My Time Availability: Low 

My ideal clients actively research things online, hang out in Facebook groups quietly observing and watching, and are active on Instagram and Facebook, but they also need to overcome some obstacles before they can successfully create content. 

In this example, it’s clear to me that I must have a visibility online in Google search with blogging to optimize my long-form content with SEO and have an awareness and consideration layer active on Instagram and Facebook groups. 

What I mean by the awareness and consideration layer is a presence with content across both platforms and something that my ideal clients can get for free in exchange for their email addresses. Alternatively, something that they can practice in private, like my Rad Reels mini course. 

However, I am low on time, so I have decided not to have a free Facebook group. 

Based on this matrix, constantly creating content will soon lead to burnout, so I need to map out a plan that can be rinsed and repeated. 

I also choose not to create YouTube videos yet despite my ideal clients searching for how to do things as my schedule isn’t at the point where it is entirely predictable.

Writing gives me more flexibility to create whenever and wherever without needing all the bells and whistles that go with needing to be at a particular place and at a particular time for recording. This might change as things evolve. 

My obvious choices, therefore, are a presence on Instagram and Facebook (including existing groups) using the written content I create.

I can enhance this content with weekly bite-sized pieces of video content that also leans into my strengths.

Therefore, I am covering long-term SEO options with blogging and maintaining immediacy with video and social media presence in the places where my audience hangs without committing to running a group myself or creating YouTube videos for which I currently do not have time. 

Do you see how it’s that easy to determine the best social media content strategy for you? 

Making a decision takes about half an hour, and you can whittle down the choices to just one or two channels to help you to make a decision quickly. 

Develop the skills you need to start creating content.

Once you have identified what social media channels you will focus on, the next is determining what skills you will need to start creating content. 

The most frequently asked question in skill development for social media is knowing what to say or write every single day. 

The best way to do that is to create a theme-based approach to your content that aligns with the themes that your clients resonate with. 

Often, people waste time creating content themes based on what they like talking about, but it could end up missing the mark by not identifying the sweet spot between what your audience likes and aligning them with your own themes. 

A process called message mining can help understand what themes to focus on, and then use a method called message testing to get an understanding of how your audience resonates with these themes and what type of content resonates the best. 

My three-phase framework for messaging breaks down the message mining process in detail, which can get you started towards creating content quickly.  

Planning and Repetition

Once you have identified steps 1 and 2, your plan will be ready to create, and all you would then need is a framework that you can rinse and repeat. 

The thing about repetition is ensuring you safeguard your islands of success. 

And what I mean by that is ensuring you start from a place of ease. 

The best start to start is by starting small and growing big with incremental steps. 

Doing this will help you start creating content quickly after having zeroed in on your focus area and knowing what type of messaging resonates with your clients to create a highly implementable and repeatable plan. 

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