Just wanting change isn’t enough; you have to take over and stop being afraid. Wise words by Sanna Marin, Finland’s youngest ex-prime minister, but exactly how do we overcome fear of visibility in business which is a very real fear for a lot of people, especially if you are still building your credibility or stepping out of our comfort zone?
Here are three practical tips to consider
- Question whether the fear of change outweighs the fear of remaining the same. When you are no longer willing to accept status quo, weigh up what you are likely to lose by putting yourself out there?
Because simply saying you want change isn’t enough. There is almost always a human price to pay for the actions we take and quite often, then actions are seem scary because of several reasons such as:
- What peer pressures are keeping you stuck in the same place and what price will you have to pay for judgement? Will taking a step forward jeopardize a long standing friendship, a relationship or are you worried about people thinking you don’t have enough business and are touting for business?
- Once you have identified the reasons keeping you stuck, now it’s time to reframe the reasons so that your visibility comes from a place of business leadership so that you can elevate your presence and bring and find your own voice into your business visibility.
Practice letting your voice be heard in different settings to increase business visibility
A contrarian approach to overcoming the fear of business visibility is starting in a place that is unrelated to business.
For example advocating for change for a loved one in a hospital setting or for yourself when the norm might have been to stay silent.
By practicing your speaking voice in settings other than a business setting, it starts to build trust in your voice because we are conditioned to always ‘be nice’, ‘be polite’ or ‘be mindful of our words’ but overthinking our words when marketing our business can have the opposite effect. Our ‘playing nice’ voice is dulled down and taking a stand for our business starts with taking a stand for ourselves first.
We’re sometimes ‘in the system,’ and so we take things at face value because it’s the way it has always been. Who am I to change this or the system? I’m too small, or I cannot make a difference.
But the point is your words do matter, your voice needs to be heard, practicing your voice in different settings helps to overcome the fear of visibility in business.
So my message for you today is, are you asking for what you want, and are you letting your voice be heard in the way people need to hear from you?
In other words, are you ready to take action toward Increasing Business Visibility by embracing fear?
Because for many, the pain of staying the same might out do the pain of change, and if merely wanting change is not enough and you are ready to take action, then access the find your magnetic voice guide to get you started.
Start in offline settings to build your confidence online or vice versa
Some people are good in a roomful of a 100 people or more and those same people can fear being on camera or posting on social media because of a fear of backlash.
Having people judge you for being on social media is a fear that is amplified when you are just following in on someone else’s strategy or you are imagining creating something rotely than something that is driven by your own personality.
Which is why practicing the real story behind your brand or your business gives an easier way of building visibility and keeping that presence in smaller settings before you start to build up your courage to either speak online, or using your own voice on social media. Get the how to share your story without oversharing guide to take the first step towards overcoming the fear of visibility in business.
Here are also three ways to help build confidence with visibility.
