You will find your voice in the echo chambers of your own mind.
Getting clear on who you are on social media truly begins with getting clear about what you stand for and where you are heading.
That overarching vision is the lighthouse of your actions when creating content or putting yourself out there for visibility.
So, I will be covering the reasons why and how you can find your voice before you find your visibility and the steps you can take to get there.

Action breeds clarity, and it couldn’t be truer if you are someone like me, who at one point was starting out with finding my voice and visibility but wasn’t sure how all the moving parts come together.
Taking more action has led to more paths opening. In other words, the more I act, the ‘luckier’ I get.
There have been times when I’ve been flying by the seat of my pants as I’ve juggled motherhood, a full-time job, late nights, weekends, and lots of time spent away making sacrifices.
So, how can you arrive at your vision, whether you are an established business owner or a newbie wanting to define your brand voice on social media?
Now, before you gawk at the phrase ‘find your personal brand,’ that’s just a fancy way of saying ‘find out what you stand for.’
So that you can discover what to say and have some guardrails to guide you along the way.
1. Find out what you stand for
Get clear about how your life experiences, knowledge, expertise, and professional experience match up to how you want to be perceived, made up of the new vision for yourself, your past experiences, and your personality.
It starts with truly manifesting what that vision looks like in real life.
For example, if the ultimate vision is for you to be bold, then start being bold today in a small way.
Shrinking to others’ expectations of you will cause misalignment, and while we know that the only way to be in sync and in alignment with yourself is to be true to who you are as a person, the same holds true with creating content and bringing your voice into your content so it feels aligned.
2. Map out your brand voice
The example below is a brand workshop with a client who went through identifying all the external factors, such as how she wants to be perceived, which is made up of her lifestyle, how she likes living, how she identifies as a person and followed by the middle layer where she mapped out her own life experiences and what makes her who she is.
Mapping out how she wants to be perceived externally and layering it with experiences that have made her who she is gives her a unique brand voice to bring to the content table in a way that is uniquely her.

In the content creation and business building journey, you will attract and you will detract, and knowing that is okay because your true people will find you.
So, if your perfect vision includes increased confidence, health, networks, contentment, or increased satisfaction, then find out what each of those things mean for you in your own life that is in no way connected to your business first.
For example, I love connecting with people, yet I am a solopreneur.
The only way for me to connect with others is to increase my circle of networks with people who I have commonality with.
If you are starting out, you may not yet have these networks, and that is why increasing your circle of networks with intentionality is so important to understand which one resonates with you.
3. Connect with people intentionally
Connect with the right kind of people who are doing what you aspire to be doing. Find the people who are 5 – 10 steps ahead of you and make your circle of influence such that it is uplifting and energizing.
Because you will find your voice a lot easier by being involved and growing than you will ever find within solace alone.
Yes, solace is needed after being involved or after connecting to come back for an internal debrief of sorts.
It’s where the deep questions get asked of who you stand for, how you want to be perceived, what’s important to you, what lifestyle you prefer and crave, and what personality you have.
This is the outside layer of the onion, but to find what lies beneath this layer,
one must tap into life experiences and find a match between your past, your present, and your vision for the future.
4. Map out your brand personality
Your brand personality is mapped between the things that are not said, between experiences you have had, things that are deeply important to you in your personal life and in business, and in things you have yet to do.
Once you have mapped your brand personality, it will get a lot easier to know what you stand for and, therefore, what you need to say.
A lot of people do not know what to say on social media, and that is because they haven’t yet found their brand personality or found their voice in a way that attracts.
Social media gives people an insight into the person you are, and you need to show up as the whole you and not just a professional you. or a personal you, but all of you.
This is an iterative process, and there is no one-size-fits-all because all clarity comes with action, and the sooner you act, the clearer you will get and the more confidence you will have.
So, finding your voice is, as James Clear says, is “a vote for the person you wish to be every single day”, which starts with mapping the things most important to you.
Take the Quiz: What type of fear is holding you back from creating social media content?