Do you know what is another word for marketing?
Connection.
It’s your ability to connect with other people authentically using your core voice which sits deep within (in what I refer to as the onion layers), that will be the fuel that drives the engine towards meaningful and real connection with other people. Not leads, not students, clients, or customers, but people. People like or dislike other people.
And people will do business, take a course, learn from and take advice from people they have gotten to know, then like and eventually trust.
Still, so many of us underestimate our ability to truly influence with not just our presence, teaching style, and writing but through consistently showing up. Surely there are too many people out there saying all the same things. Yes, there are. But no one can deliver it in the way in which you can. No one else can put a spin on your unique style and methodology because it is uniquely you.
That is why building visibility can help you influence, attract and communicate your brand voice and (aka belief) message that is truly and uniquely you.
Here are two ways building visibility can help you
Finding your voice:
If a tree fell in the forest, but if no one heard it fall, it doesn’t matter whether the tree fell or not. Because no one knows about and it hasn’t impacted anyone. However, if the same tree was a tree under which the ancients sat and where folklore and stories were borne, that tree now has a story.
It has a legend that must be preserved. It has a story to tell.
Could we have saved that tree from falling? Why did the tree fall? Was it felled? See, there is care. And people care for stories that connect with them on a personal level.
Each one of us has a story to tell. Why someone chooses to be a therapist versus a nutritionist versus a marketer is important.
The distinction between one nutritionist and the next is important for the client. Increasing visibility helps you connect more deeply with bringing out your message because it gets you to focus on the journey of your clients, students, or customers.
And in that journey of articulating, crafting, and storytelling, your brand voice emerges, your beliefs get shared, and you find the voice that has been hidden.
Building connections
We already know that building visibility comes in many forms.
Still, when you are starting out, and particularly when you are starting out in an online space, that visibility can feel daunting. The disempowerment that comes from comparison, from “Oh, but I only have a few followers; does my voice matter?”
It’s been three weeks, and I’ve been writing into oblivion, into the depths of nothingness; perhaps no one cares.
And so you stop. But so does the ability to make connections.
I have personally made connections from my visibility, even before I spent a cent on advertising. So visibility matters because it throws open the door for opportunity, abundance, and connections in a way that you will never be able to fathom until you start fully.
And I recently heard that getting in ten reps beats learning ten steps, which is why in my visibility program ‘Cringe to Confident,‘ you get the opportunity to throw open the doors to actual implementation with visibility.
To stop theorizing and start doing.
To take that chance, take that action, put it into practice, observe and sit with your feelings on how pushing past the barrier of visibility makes you feel. Because feeling while doing will rewire parts of your brain that strengthen your connection with self, build self-confidence and prepare you for what’s coming next.
We go through activities aimed at empowering you in an online space, for throwing open the door for your voice to be heard but in a safe test and learn space. Taking the plunge from being an observer to being a creator, but with tools, techniques, and easily implementable skills, you can deploy with ease.
Building visibility helps you articulate, show your presence, be more omnipresent and build genuinely good conversations and connections. So is it worth giving visibility a good shot? I would say that giving visibility a good shot is like planting seeds for future growth and opportunities, making it well worth the effort.
